WORK CATEGORIES

BRAND PURPOSE 
This category will honor brands that truly understand their purpose in the world and showcase it in their campaigns and marketing efforts. (Note: This is a marketer only category).

HEALTHCARE
Amid an ongoing pandemic, health and safety is more top of mind than ever. This category recognizes campaigns and initiatives in the healthcare space, including public service announcements, brand messaging, efforts to get people vaccinated and campaigns that raise awareness of chronic conditions.

DIVERSITY AND INCLUSION
The industry continues to make meaningful strides in diversity and inclusion -- we’re celebrating the agencies and marketers who are launching initiatives that push for tangible change in the areas of D&I and gender equality. 

A.) Agency and marketer internal initiatives that are creating better, more productive and inclusive working environments for all people.

B.) Brand (for profit) campaigns that understand the importance of inclusivity in all forms and truly represents today's modern culture.
 

NOT FOR PROFIT
Entities whose mission it is to transform the world for the better rely on creative generosity of agencies to elevate their causes on a pro bono or low bono basis. This category showcases work resulting from the best and most ingenious partnerships. 
 

PUBLIC SERVICE ANNOUNCEMENT 
Smokey Bear. Crash test dummies. Friends don’t let friends drive drunk.

PSAs help save lives and shine a light on important messages - from anti-bullying and drug prevention to environmental initiatives and health education. These public service campaigns have helped raise awareness about key societal issues in the last year. 
 

SUSTAINABILITY
2021’s buzzword, and one of the most important focus areas for brands this year, sustainability celebrates initiatives that have best pushed the agenda for Earth’s pressing environmental issues.

PERSON CATEGORIES

PURPOSE PIONEER - AGENCY, BRAND OR NON-PROFIT LEADER
A cultural powerhouse who is setting a new benchmark and is leading the charge with purpose-driven marketing.